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Sunday, May 18, 2014

Why Xbox One's ambitious media strategy failed

The pack-in Kinect is no more, and while Microsoft remains bullish on the camera's place at the heart of "the premium Xbox One experience", the reality is clear: for all the right reasons, Kinect has gone from being an integral component to an optional peripheral.

from Pocket


Microsoft kicks off gradual release of Xbox One May update

Those patiently waiting for the next software update for the Xbox One won't have to wait much longer. "The latest Xbox One system update has started to roll out," tweeted Xbox figurehead Larry "Major Nelson" Hryb.

from Pocket


Microsoft working with Rare to determine what's next via @JOYSTIQ #News

from Twitter

May 18, 2014 at 05:01PM


Wednesday, March 12, 2014

Microsoft News | Great Deal: Xbox One Titanfall Edition Bundle For Just $399

Source: Microsoft-News

This is an insane deal from Microsoft. Xbox One Titanfall Edition bundle can be ordered from Microsoft Store for just $399, down from its regular price of $499. With the Xbox One bundle, you get Xbox One console, Titanfall, and a month of Xbox Live Gold. Limited quantities, get yours now. You can also get Xbox Live Gold 12 months subscription for $39, instead of $59.

Sent from my Windows Phone

Sunday, March 9, 2014

Amazon to develop its own computer games

Source: The Telegraph

Amazon is to develop its own computer games, pitting the retail giant head to head against the likes of Nintendo and Electronic Arts.

The Seattle business, which is expected to launch its first games console this year, has already dipped a toe into the project, with a game called Air Patriots and the acquisition of a Californian gaming company, Double Helix.

It is now on a hiring spree to recruit industry heavyweights in Seattle and Silicon Valley, as part of plans to turn its fledgling Amazon Games Studios into a major operation.

It is understood that Amazon will use the original content as “bait”, to encourage customers to buy its new console, and then purchase all their games through the device, from Amazon. The company has already had considerable success with the same strategy in other sectors, where it has used a virtuous circle to exert an iron grip on that sector.

The most obvious example is in ebooks, where the company launched its Kindle ereader ahead of competitors, linked the ground-breaking device directly to the Amazon store, and then started its own book publishing division to seed it with original content.

More recently, the retailer has started to produce its own television programmes, much like Netflix has, in order to hook consumers into its online rental business. By doing so, Amazon not only bolsters its revenues, but it also ensures that the company captures as much data as possible about users’ habits, helping to make the entire business as sophisticated as possible.

However, the development is bound to upset competitors such as Nintendo, Electronic Arts, Sony and Microsoft, which have invested billions of dollars into their own gaming systems, including consoles and original games.

Double Helix, the company Amazon acquired last month, has a strong track record of producing games for these players – notably Killer Instinct, which became a runaway bestseller for Microsoft’s Xbox.

Amazon is entering the fray at a time when these companies are already under growing pressure from a shift in user habits, as customers swap their conventional games consoles for games they can play on their mobile phones.

In January, Nintendo – which was founded in the 1880s as a playing-card maker – issued a profit warning after sales of its Wii console fell even more sharply than expected.

Amazon is expected to launch mobile games as well as console games, in order to tap into what is one the most rapidly growing parts of the gaming industry.

Analysts expect the entire gaming market to be worth $83bn (£50bn) by 2016, more than half of which will come from advertising-funded games played on  tablets and smartphones.

Sent from my Windows Phone